Representing 4 Taiwan Major Museums, III CADC Aligns with Japan DNPAC in Licensing Digital Image International Market, Setting a Meaningful Milestone in Ages.
（Picture Description）Supported by Ministry of Science and Technology and witnessed by Stan Shih at the press conference, the congregant of Digital Archives Strategic Alliance, CADC Director Wan-Hua Huang and DNPAC Director Yoshinori Toukou consented to align the two organizations, which became a milestone in the history of digital archive industry with regard to Taiwan and Japan.
The Center of Authorization for Digital Collections (CADC) of III is the first authorization platform for digital collections as a whole in Taiwan whose core value is to create "added value" and to conduct "system integration" as well as to develop diverse innovative applications on "digital archive materials". Bolstered by Ministry of Science and Technology, DNPAC, a subsidiary of Dai Nippon Printing Co., Ltd., which is also one of the largest comprehensive printing companies in the world, and CADC, held international press conference for image authorization collaboration on March 8th, 2017.
CADC Collaborates with Imperative Museums in Taiwan darting into Japan Licensing Market
The global licensing market is flourishing in recent years. According to the latest research conducted by International Licensing Industry Merchandisers' Association (LIMA), one of the world famous international licensing organizations, the total trading amount of global brand licensed products reached 251.7 billion US dollars. Additionally, the Japanese licensing market climbed to 12 billion US dollars and became the largest trading market in the domain. CADC developing strategic relationship and cooperating with Japanese company DNPAC just suits the direction of global market expansion so that the future of the business is highly expected.
Led by Wan-Hua Huang, Digital Archives Strategic Alliance CEO and CADC Director, CADC discussed collaboration details with the largest art licensing company in Japan, DNPAC, in July 2016. CADC plays the role as the platform connector introducing imperative images from various important museums in Taiwan to the licensing market in Japan. It is expected that the content with Taiwanese culture could enter the Japanese market so that the DNA of Taiwanese culture could be recognized and marketed internationally.
DNPAC has operated the image licensing business for 18 years and cooperated with archive units spreading domestically and overseas such as Tokyo National Museum in Japan, Musée du Louvre in Paris, and British Museum in UK. DNPAC has about 80,000 to 90,000 archived materials which make it the largest joint art image licensing platform.
Business Collaboration between Taiwanese and Japanese Firms in Image Licensing markets
Digital Archive Project Embracing International Markets
With the strongly support of its convener Stan Shih, Digital Archives Strategic Alliance is promoting the industrialization as well as the advancement and application of cultural content. It also establishes CADC to not only promote image licensing tasks but dedicate to the system integration and technology innovation applications of cultural materials so that CADC could become an open platform for cooperation and market to the world the outstanding outcomes from the industrialization of digital archive domain.
Witnessed by Stan Shih at the press conference, the congregant of Digital Archives Strategic Alliance, CADC Director Wan-Hua Huang and DNPAC Director Yoshinori Toukou consented to strengthen the relationship and collaborate with each other regarding the images authorized by National Taiwan Museum of Fine Arts, National Archives Administration of National Development Council, Hong-gah Museum of Chew’s Culture Foundation, and Li Tien-Lu Hand Puppet Foundation.
Stan Shih, the congregant of Digital Archives Strategic Alliance, pointed out at the press conference that the collaboration is a milestone for III in the digital archive domain. The core concept is to endow the archived images with new lives by the assistance of CADC. Collaborating with DNPAC from Japan is promising approach for both sides to create value for each other as well as to reach a win win situation. It is expected that by the collaboration, Taiwanese culture could be promoted continuously and internationally.
Digital Archives Strategic Alliance CEO Wan-Hua Huang pointed out," III CADC views the cooperation with DNPAC this time as the first step entering the global market in the image licensing domain. After this, we will expand into the US and European markets such as working with Réunion des musées nationaux (RMN) from France and Getty,a visual content company, from USA. In addition to image licensing businesses, we also discuss a variety of tasks with DNPAC including collaboration projects from digital exhibition to cultural and creative products."
The core tasks of III CADC are based on licensing the images authorized by museums and advancing into much more collaboration plans between various units of Taiwan and Japan. The materials of the first batch from 4 museums will be online on March 31st. These 4 museums are National Taiwan Museum of Fine Arts, National Archives Administration of National Development Council, Hong-gah Museum of Chew’s Culture Foundation, and Li Tien-Lu Hand Puppet Foundation. It is expected that there will be more and more technology firms with interest in cultural and creative industry and museums collectively join the program as CADC’s partners so as to foster an industrial ecology that mutually grows with the platform and exhibits the power of Taiwanese culture.
MIC, III: Lisa Lee, Yi Hsuan Huang
Tel: (886) 2 6631-1347, (886) 2 6631-1292
Planning & Evaluation Division, III: Meredith Chang, Joy Yen, Freesia Shen
Tel: (886) 2 6631-8638, (886) 2 6631-8640, (886) 2 6631-8643