III Invites Domestic ICT Industries Collectively Aiming to Break Through the New South Asia and Middle East Market.
With the support of Bureau of Foreign Trade, Ministry of Economic Affairs, on June 21,III International Division held "Middle East ICT Solutions Business Experience Sharing Meeting". In the meeting, professionals introduced current information and communication market situation of the Middle East and expected to rally more Taiwanese ICT companies entering the Middle East market. Participating guests took a photo after the meeting. From the left: III International Division Director General Mei-Li Hsiao, Bureau of Foreign Trade, Ministry of Economic Affairs, Group Leader Wan-Jung Tai, III Middle East Office Leader Ching-Hsin Tsai, and III Middle East Consultant Chien-Yu Li.
In response to the New Southern Policy promoted by the government, with the support of Bureau of Foreign Trade, Ministry of Economic Affairs, III International Division specifically held "Middle East ICT Solutions Business Experience Sharing Meeting". In the meeting, III Middle East Office Leader Tsai Ching-Hsin and sales consultants came back Taiwan to share current market situation of the Middle East. Additionally, they issued "Extraordinary Convening" to invite domestic information and communication industries collectively entering the new blue ocean market--the Middle East!
In recent years, III has led Taiwanese ICT firms to carry out almost 20 large or small sized projects in the Middle East. In 2014, invited by Kuwait Institute for Science Research(KISR), III established KISR-III Liaison Office (KILO) to specifically promote the collaboration between the Middle East and Taiwan market including fields such as the research and development in ICT industries, software and hardware export, and professional as well as consultant services.
III Middle East Office Leader Tsai indicated that there is a big cultural difference between the Middle East and Taiwan regarding customs and traditionms, government policies, and business routines. For instance, Ramadan is the days for Muslims to refrain from sinful behavior, consuming food, and impure thoughts. It is suggested that firms try not to schedule business trips to the Middle East in the period. By the experience sharing meeting, it is expected that there will be more companies to join the market and collectively organize a Taiwanese delegation in the fields such as smart cities, intelligent disaster prevention, e-learning, smart agriculture, intelligent energy saving, and information security, etc. By grouping up together, it is more likely that the strength of ICT products and services from Taiwan could be seen and the chance to grasp global business opportunities is therefore increased because of the coalition strategy.
What is worth mentioning is that, by far, the Middle East Office of III has already facilitated export sales amounting to NTD 600 million, which could be taken as a glimpse of the enormous business opportunities in the Middle East market. In the future, III will continue to provide Taiwanese companies international information, lead domestic firms to catch up with the ups and downs of the Middle East Market, and support Taiwan information and communication industries in associated issues. More importantly, III will map out the development strategy for Taiwanese firms in the Middle East area to seek market business opportunities and sail into new blue oceans.
Planning & Evaluation Division(III):Meredith Chang, Joy Yen, Freesia Shen