New │Using network content to analyze digital data, and to create an Internet lifestyle data API platform that encompasses all 11 million Internet users in Taiwan.
Impact │In 6 months, facilitated a total of 100 start-up companies to present their ideas on digital entrepreneurship. After the development of 30 service rapid prototypes, 10 data start-up services were successfully launched,
accumulating more than 2.5 million monthly active users, creating a sensible economy.
Key │ Social media smart analytics technology and traditional/simplified Chinese smart semantics analysis were awarded first place in both the traditional and simplified Chinese categories at NTCIR-11 2014.
Evidence │ Assisted IQ Technology in the development of IQQI input method trending topics, which accumulated over 700,000 downloads upon launch, and provided users with greatly enhanced user experience. "In the real world, if a customer is unhappy, he might tell 6 of his friends; in the virtual world, if you upset a customer, he can spread the word to 6,000 buddies." This fully demonstrates the impact that social media has had on brand manufacturers, and how social media and fan economy have become today's buzzwords.
For many enterprises, brands, and marketing personnel, how to dramatically increase the number of Facebook fans within a short period of time, and how to manage fan sites so that the click-through rate triples in volume, are the questions that have come up repeatedly within the digital marketing industry. These questions have been answered with the help of the Social Event Radar Application Programming Interface, or SER API.
Infinite Possibilities for Social Media Smart Commerce
According to a 2013 study published by McKinsey, the economic value created by new social media spin-off services extends over a wide number of dimensions. The commerce production value from social media alone exceeded a total of US$94 million. All types of enterprises and agencies are actively investing in social media, hoping to discover new entrepreneurship opportunities or create new business models, thereby successfully obtain a viable market share.
Globally, both large enterprises and venture capitals are developing new and innovative applications social media use. International social media innovation service value chains are largely complete, from large-scale platform operators like Facebook and LinkedIn, to social media data integration providers like AppData and Wildfire, as well as social media software service developers like IBM and Salesforce, are all practical examples of full integration of social media inspired commercial services.
Within the Chinese speaking countries, however, social media content services are relatively insufficient. The main reason is that these services require massive amounts of flexible social media data collection frameworks, intelligent social media analysis technologies, as well as social media digital service innovative case samples; they also require computing resource and data storage in order to supply enough data and attract to clients. These are the reasons why traditional service providers from the industry are unable to tap into the market.
The SER API platform, developed by the Institute of Information Industry (III), has accumulated over 6 billion data records, including 11 million entries of social media behavior of Internet users, 500,000 popular hot spots, trending issues, cross-border electronic commerce analytical data, and much more. Through the smartization of social media network services, developments in automation technologies and empirical industry applications, SER API has empowered traditional service providers (such as information services, media marketing, start-up companies, etc.) with the means to establish innovative services and smart commerce. The SER API has also enabled end buyers and brand manufacturers (e.g. 3C, retail, content providers, etc.) to utilize social media to expand their businesses, and to provide consumers with innovative smart lifestyle applications as well as improved services.
Gather Internet Data - Control Consumer Pulse
In addition, the SER API platform also assists end buyers and brand manufacturers shorten the brand recognition latency period, by utilizing social media smart developments to create innovative lifestyle applications that are viable and accessible for both providers and consumers. For example, SER API assisted IQ Technology in the development of trending topics for the IQQI input method, which was downloaded over 700,000 times after launch, and succeeded in enhancing service experience.
More importantly, SER API platforms are established with the release of SER API. The creation of innovative service examples through the IDEAS Hackathon challenge has assisted more than 30 start-up companies in establishing their own digital social media applications within just 6 months. 10 of these start-up services are now available online, and have accumulated more than 2.5 million users each month. Spin-off applications based on SER API are now serving more than 300 international brand enterprises, and have created more than 900 million dollars in annual output.
In the future, aside from continuous partnerships with information brokerage providers by providing resources such as technology, data, and experiences, SER API will also conduct a wide variety of empirical business applications. These applications will lower investment costs as well as associated risks, enhance service incentives, and establish collaboration between more than 40 brand manufacturers, marketing services, traditional information service industries, and start-up companies. By using social media data analysis to create native applications and social media smart value-added applications, the popularity and use of social media smart applications in Taiwan will increase rapidly.
Future Vision
In the era of digital marketing, the only way to fully capture Internet users' attention is to gain insight on consumer pulse. With the extensive network information provided by the SER API platform, the pace of social media smart application usage and development can be greatly accelerated.