“Qian-Long CHAO – New Media Art Exhibition” – Grand Opening by National Art Museum and III
Qian-Long Heritage X Digital Technology X Creativity Innovation – a New Media Art Exhibition attempts to transform Qian-Long Dynasty becoming CHAO (Creativity, Heritage, Art, and Odyssey)! Grand opening started from October 8th at National Art Museum Rm. 106.
Digital Convergence has brought high infusion of content, platform, carrier, and creativity to foster the rise of new media technology industry. It is not only creating brand new innovative business and service model, but also changed the expectation and behavior of consumers. For this, at the guidance of Board of Science & Technology (BOST) and National Science Committee of Executive Yuan, III collaborates with National Palace Museum in gathering various domain teams to co-produce the exhibition of “Qian-Long CHAO – New Media Art Grand Exhibition”, sharing the spotlight with annual major exhibition with “The Perfect Qianlong: A Special Exhibition on the Aesthetic Tastes of the Qing Emperor Gaozong”. The grand ceremony of exhibition launched at October 7th, using ICT as driving force to revitalize NPM in digital archive model – a fusion of antiquarian and new technology – creating a New Media Art fashion!
NPM, III, and curator of exhibition - BBR Corporation integrated the energy of Taiwan Creative Culture industry, combining with team work of more than 10 famous artists and innovative groups to plan out the “Quin-Long CHAO – New Media Arts Grand Exhibition”. It uses New Media Interactive technology as axis, incorporates with domains across couture, photography, refined work skill, electronic music, anime figure, music, design art, creative merchandise, and other designers. The word “CHAO” represents the use of “Creativity” expression to analyze and resolve the “Heritage” of Quin-Long emperor’s favorite artifacts collection, add with displaying of modern wild and new aesthetic “Art”, constructing an “Odyssey” journey elapsed with old and new in time and space.
The main concept of “Quin-Long CHAO – New Media Art Exhibition” is ”Everyone Could be the Modern Quin-Long Emperor”; based on this theme, the production team of NPM, with Creativity Industry Center of III, and BBR Corp consolidated style of interactive and angle of innovative sensing, analyzing history and artistic relics of Quin-Long emperor; exhibition theme is arranged dynamically utilized sensing system of body moving tracing technology, non-contact color sensing system, graphic imagine recognition and expansion scenario, 3D detection sensing system of human face of New Media interactive technology, and supplement with creative culture merchandise display. The accomplishment is combining concept of multi-dimension to express content and deep level meaning of relic artifacts, and convey the 20 century modern symbol of “everybody could read”, “everybody could interpret”, and “everybody is innovative creative producer” that public citizen who visit NPM is able to experience culture with the help of IT technology applications.
In this “Quin-Long CHAO – New Media Art Exhibition”, besides the display of Quin-Long emperor’s antiquarian collection, it blended in the work of 10 Taiwanese Artists including couture designer Mr. Shao-Yan Chen, graphic designer Mr. Yung-Chen Nieh, Disney cartoon character designer Mr. Wei-Jen Tseng, international curator Ms. Jung-Chih Lu, lighting designer Mr. Tien-Hung Wang, fine art designer Mr. Erh-Ping Tsai, export light decoration brand-name seed, industry designer Ms. Ai-Li Wang, creative marketplace initiator Ms. I-Ying Wang etc cooperated to create new media art exhibition based on Quin-Long emperor’s art collection as element. It is a display of original creativity and collective strength of Taiwan creativity industry, a New Media Art through system integration to convey to the world.
For purpose of in-depth culture communication with public mass, this exhibition gathered top ranking Taiwan fashion elite teams, including famous photographer Mr. I-Liang su, Mr. Tien-Jen Huang, and other stylists, make-up artists a total of more than 300 people team in short 3 months preparation to produce “Everybody Could be Modern Quin-Long” as theme and revolving around one summer royal crown of Quin-Long emperor. A total of 88 Taiwan success story personnel including professional baseball player, Mr. Tai-kang Yang; famous international forensic expert, Mr. Chang-Yu Li; TV hosting queen, Ms. Hsin-Mei Lan; tennis sport star, Mr. Yan-Hsun Lu; table tennis medalists, Mr. Chih-Yuan Chuan and Mr. Chien-An Chen etc, were used as source materials to produce “Quin-Long CHAO Photo Album”. The work of album created is based on various common ideas of collection by photographers and persistent plan to catch eternal moment, a description of splendid life story of modern famous person in miniature, and carrying out a conversation with mysterious and changing life of Quin-Long emperor back to the space and time. It is also communicates Taiwan story created by famous and ordinary people through fashion in visual image to international world. The charity bazaar profits from this “Quin-Long CHAO Special Exhibition Photo Album” will donate to Alliance Culture Foundation for the support of children of remote area in culture Arts studying tour.
III advocates in ICT advanced technology R&D, deepening of ICT technology penetration and operation in every domain in the past. To follow the trend of digital convergence, III also spare no effort in promoting application development of new media technology under the spirit of “innovation and open model” for the transition and upgrading of Taiwan industry. Since collaborating with NPM for “Navigation by NPM – New Media Art Exhibition Demo Project” under the guidance of BOST and NSC, III upholds the ideas of Techno-Cultural Synergy, trying to use ICT as driving force of innovative culture value and the use of culture source to enrich ICT content for introduction and lead the way for New Media exhibition. The final goal is to create a new paradigm of museum exhibition, and reveal integrated system power of Taiwan creativity industry. Moreover, BenQ Corporation has generously sponsored and supported the needed equipments at exhibition to satisfy the visual pleasure of audience with their brand-name commitment of “Enjoyment Matters” technology for realization of new horizon in “soft plus hard” business opportunity.
Photo: At grand opening press conference of “Qian-Long CHAO – New Media Art Exhibition”, co-sponsored by NPM and III at October 7th, VIP invited at the opening ceremony. From left are marketing VP of BenQ Corp, Mr. An-Tso Chang; President of III, Dr. Ruey-Beei Wu; deputy executive secretary from BOST of Executive Yuan, Dr. Yan-Nan Huang; Dean of Beijing NPM, Mr. Chi-Hsiang Shan; Dean of Taiwan NPM, Ms. Ming-Chu Feng; Education & Culture Committee of Legislative Yuan, Commissioner Wen-Chi Kung; President of Quanta Culture & Education Foundation, Ms. Hui-Chia Hsu; and, VP of Taiwan Business Bank, Mr. Tseng-Shou Lin.
For detail news information, please contact:
Ms. Alice Chang, Director
Tel: (02) 6631-1337
Ms. Jo-Chi Huang, Manager
Tel: (02) 6631-1345
Ms. Meredith Chang, Section Manager
Tel: (02) 6631-8638
Ms. Hsuan Yan, Manager
Ms. Ying-Yin Shen, Manager
Sales and Mass Media Section
Planning and Evaluation Division, III